ITV on Tuesday said it had invested £3m in pet health and wellness company Pitpatpet.
Source: Sharecast
The television broadcaster made the investment via its Media for Equity investment fund ITV Adventures Invest.
It also has an the option to subscribe for a further £1m in shares, in return for advertising inventory across ITV's channels and ITVX.
Reporting by Frank Prenesti for Sharecast.com
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