- Audioboom Group
- 09 July 2024 15:06:50
Source: Sharecast
The AIM-traded firm said the shows were key contributors to the Audioboom Creator Network, collectively generating over 70 million downloads in the past year.
It said it would continue providing commercial services to these podcasts, including monetisation through Showcase, its automated global ad marketplace.
The podcasts would also benefit from Audioboom's distribution platform, marketing network, and production services.
Audioboom said The Broski Report with Brittany Broski, launched on the Audioboom Creator Network in spring 2023, had amassed over 19 million listens and consistently ranked among the top 25 on Apple Podcasts' global comedy charts.
The multi-year extension of The Nateland Podcast, hosted by comedian Nate Nargatze, would meanwhile strengthen Audioboom’s comedy vertical, which included other popular shows like Matt & Shane's Secret Podcast and The Tim Dillon Show.
Since joining Audioboom, The Nateland Podcast had been downloaded more than 11 million times.
Serialously with Annie Elise, one of 2024’s fastest-growing podcasts, would also benefit from the extended partnership.
Audioboom said it would manage advertising sales for both the YouTube video and audio versions of the podcast.
National Park After Dark, produced by Audioboom Studios and hosted by Danielle LaRock and Cassie Yahnian, had also extended its partnership through 2025, as had the award-winning true crime show The Minds of Madness.
Audioboom said the renewed partnerships spanned 24 to 36 months, providing strong revenue visibility and stability for brands running advertising campaigns across the network.
“We continue to deepen our partnerships with some of the best podcasts in the world,” said chief executive officer Stuart Last.
“Audioboom's uniquely integrated platform will deliver best-in-class distribution, technology and monetisation to these shows for years to come, and we very much look forward to supporting our creator partners in their success.”
At 1434 BST, shares in Audioboom were down 1.45% at 231.6p.
Reporting by Josh White for Sharecast.com.