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Naked Wines gains as peak‑season performance meets expectations.

Direct-to-consumer wine retailer Naked Wines said on Thursday that it had delivered a solid peak‑season performance across all markets, with trading remaining in line with full‑year guidance and trends flagged in December.

  • Naked Wines
  • 29 January 2026 09:52:13
Naked Wines

Source: Sharecast

Naked Wines said revenues had fallen 19% at constant currency rates, in line with expectations, reflecting its strategy to refocus on its most profitable core customers, while average order value and revenue per member up 5% and 1, respectively.

Repeat sales were down 16% year-on-year.

Chief executive Rodrigo Maza said: "Peak season trading has been pleasing, reflecting the hard work by all our teams to deliver for customers and the focus on our unique customer proposition. We continue to make good progress against our strategic KPIs and remain committed to delivering shareholder value. Current trading is in line with guidance, and we look forward to providing a more detailed update in our full year trading update at the end of April."

As of 0950 GMT, Naked Wines shares were up 3.36% at 73.80p.

Reporting by Iain Gilbert at Sharecast.com

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