Source: Sharecast
Mitchell-Keller, who was appointed to the board in February 2025, purchased the shares on Tuesday at an average price of 839.37p each, for a total value of £83,937.
Elsewhere, the Blue Coast Capital board representative for Everyman Media has bought just over 118,500 shares in the company, taking the private equity firm's interest closer to the 30% takeover threshold, while Unilever's research and development boss Richard Slater offloaded £1m worth of shares after the stock hit its highest level since September 2019 just last week.
As of 1500 GMT, Sage shares were up 1.02% at 809.20p.
Reporting by Iain Gilbert at Sharecast.com
Top Director Buys
The Sage Group (SGE)
Director name: Keller,Lori Mitchell-
Amount purchased: 10,000 @ 839.37p
Value: £83,937.00
Pinewood Technologies Group (PINE)
Director name: Berman,William
Amount purchased: 16,035 @ 309.50p
Value: £49,628.33
Everyman Media Group (EMAN)
Director name: Rosehill,Michael
Amount purchased: 118,518 @ 24.50p
Value: £29,036.91
Top Director Sells
Sintana Energy Inc Npv (di) (SEI)
Director name: (Doug) Glenn Manner,Douglas
Amount sold: 300,000 @ $0.45
Value: $79,867.48