Dotdigital appoints chief revenue officer.


Dotdigital announced the appointment of Mike Harris as its chief revenue officer in a newly-created role on Thursday, aimed at strengthening its global commercial execution as the marketing technology group expands internationally.

  • DotDigital Group
  • 26 March 2026 15:13:03
DotDigital

Source: Sharecast

Harris would take up the non-board position on 1 April, reporting directly to chief executive Milan Patel.

The AIM-traded firm said the role was established to unify the group’s global go-to-market functions under a single leadership structure, with responsibility for revenue performance, customer expansion and retention, and improving customer lifetime value.

“Creating the chief revenue officer role gives us clear leadership of the group's commercial engine and reinforces our ambition to scale internationally with discipline,” Patel said.

He added that Harris had “raised the bar on focus, pace and commercial discipline” during his time as interim EMEA head.

Harris had been serving as interim general manager for EMEA since July last year, and previously held senior commercial roles across B2B software-as-a-service and marketing technology businesses, including chief revenue officer at Haiilo and leadership positions at parcelLab, Monetate, Bluecore and Omniture.

“As CRO, my priority is to help our teams focus on the right opportunities, make performance visible through clear metrics, and support customers to realise value faster,” Harris said, adding that he was “excited to take on the role and help drive the next stage of growth.”

At 1142 GMT, shares in Dotdigital Group were down 0.56% at 44.75p.

Reporting by Josh White for Sharecast.com.

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