Contact us Find us Register
Back to previous section

WPP said to have begun sale process for PR arm.

WPP has reportedly begun a potential sale process for its public relations arms, which could pave the way for the advertising group’s first major disposal under a dramatic structural overhaul set out by its new boss.

  • WPP
  • 10 April 2026 13:46:54
WPP

Source: Sharecast

According to The Times, advisors at Goldman Sachs are exploring strategic options for Burson on behalf of the advertising company, which could pave the way for an eventual sale of the communications agency.

It comes as Cindy Rose, who was appointed to lead a turnaround of the British advertising group in September, embarks on a plan to simplify WPP's operations and return the group to growth.

Its public relations operations suffered the worst decline in revenue last year, falling 6% on an underlying basis.

Burson was formed via the merger of BCW and Hill & Knowlton, WPP’s two largest communications agencies, in 2024 and employs about 6,000 people globally.

The Times said a sale would mark a near-complete exit from PR for WPP, which sold its majority stake in FGS Global to private equity firm KKR, which valued the communications firm at £1.3bn.

At 1345 BST, the shares were up 5.1% at 257.03p.

FTSE 250 ( MCX )

ISIN: N/A
Exchange: London Stock Exchange
Sell:
0.00
Buy:
0.00
Change: 132.58 ( 0.57 %)
Date:
Prices delayed by at least 15 minutes

Compare our accounts

If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.

View our accounts

Halifax is not responsible for the content and accuracy of the Markets News articles. We may not share the views of the author. Understand the risks, please remember the value of your investment can go down as well as up and you may not get back the full amount you invest. We don't provide advice so if you are in any doubt about buying and selling shares or making your own investment decisions we recommend you seek advice from a suitably qualified Financial Advisor. Past performance is not a guide to future performance.