Under Armour shares sink as Q4 results, FY27 guidance disappoint.


Shares in Under Armour tanked on Tuesday after the US sportswear group reported a bigger loss than expected in its fourth quarter and disappointed with current-year guidance amid rising costs and increased marketing spend.

  • Under Armour Inc. Class A
  • 12 May 2026 14:55:22

Source: Sharecast

The company reported total revenues of $1.2bn in the fourth quarter, representing a 1% year-on-year decline and a 4% drop at constant currency.

Sales in the key North American market dropped 7% to $641m, while international revenues jumped 10% at $539m, helped by double-digit growth in Asia-Pacific and Latin America. Wholesale revenues were down 3% at $748m.

Net losses reduced to $43.4m or 10 cents a share for the fourth quarter, up from $67.5m or 16 cents the year before, though the adjusted loss of 3 cents per share missed the 2 cents loss predicted by analysts.

For the fiscal year as a whole, revenues fell 4% to $5.0bn, while the net loss more than doubled to $496m from $202m previously.

"Our fiscal 2026 performance reflects the ongoing intentional steps we're taking to reset the business and restore the discipline required to operate as a best-in-class brand," said Kevin Plank, president and chief executive.

"Over the past two years, we've addressed structural and macro challenges head-on while elevating our product strategy. We're streamlining our operating model and increasing accountability in execution, driving a more controlled and predictable business."

Plank predicted that the topline will "stabilise" in fiscal 2027, but the company's adjusted earnings guidance of 8 cents to 12 cents came in well below the 23 cents expected by the market.

The stock was down 18.3% at $4.95 by 1450 BST.


Exchange: New York Stock Exchange
Sell:
7,477.23
Buy:
7,482.80
Change: 30.57 ( 0.41 %)
Date:
Prices delayed by at least 15 minutes

Compare our accounts

If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.

Halifax is not responsible for the content and accuracy of the Markets News articles. We may not share the views of the author. Understand the risks, please remember the value of your investment can go down as well as up and you may not get back the full amount you invest. We don't provide advice so if you are in any doubt about buying and selling shares or making your own investment decisions we recommend you seek advice from a suitably qualified Financial Advisor. Past performance is not a guide to future performance.