Moonpig lifts dividend as FY profits, revenue rise.


Moonpig backed its outlook for 2027 on Thursday as it reported a rise in full-year profit and revenue and lifted its dividend.

  • Moonpig Group
  • 25 June 2026 09:56:44
Moonpig

Source: Sharecast

In the year to the end of April, adjusted pre-tax profit increased 13.4% to £76.5m on revenue of £373m, up 6.5% on the previous year.

The online greeting cards and gift retailer said revenue was driven by sustained new customer acquisition and growth in average order value. The Moonpig brand delivered revenue growth of 8.5, while Dutch business Greetz returned to modest constant currency revenue growth, of 1.5%.

Revenue in the Experiences segment fell on the year, but Moonpig said the performance improved in the second half.

Adjusted earnings before interest, tax, depreciation and amortisation rose 8.1% to £104.6m - around 3% ahead of consensus expectations - and the company declared a dividend of 3.75p a share, up from 3p a year earlier. Adjusted earnings per share were 19% higher at 18p.

Free cash flow increased 11.2% to £73.5m, versus consensus of £65m.

Moonpig said trading since the start of the year has been in line with expectations and its outlook for FY27 remains unchanged.

The company completed £60m of share buybacks during the year and said it plans to repurchase up to £65m in FY27.

Chief executive Catherine Faiers said: "These results demonstrate the strength of Moonpig Group's brands, customer proposition and business model. The group delivered good growth in revenue, profitability and cash generation whilst continuing to invest in the capabilities to support our future ambition. This performance reflects the hard work, commitment and execution of our outstanding teams across the business.

"Since joining the business in March, my conviction in the opportunities ahead has only grown. At its heart, Moonpig Group helps people to build and maintain meaningful relationships and in an increasingly digital world, that role feels more relevant than ever."

At 0950 BST, the shares were 11% higher at 248.32p.

Russ Mould, investment director at AJ Bell, said: "Turns out pigs can fly after all, as online greetings card outfit Moonpig delivers a stellar set of numbers under new CEO Catherine Faiers.

"Earnings came in ahead of expectations and were backed up by strong cash generation.

"This has enabled the company to launch a new £65 million buyback programme which may help secure some patience from investors while margins are pressured by investment in delivery infrastructure improvements.

"Moonpig has been successful at getting people to buy gifts alongside cards and in encouraging people to sign up to its subscription service to drive repeat business.

"The problem child for Moonpig is its experiences arm which is not matching the robust performance of the rest of the group. Management are taking steps to fix this situation, and the market will be watching closely to see if these efforts bear fruit."

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