Porsche deliveries fall as US electric car incentives expire.

• Porsche Automobil Holding SE
• 09 July 2026 10:53:02

Source: Sharecast

The German automobile manufacturer sold 122,306 sports cars over the first six months of the year, down 16% from the 146,391 delivered in the first half of 2025.

Matthias Becker, the head of sales and marketing at Porsche, said the results were "below the same period last year but in line with our expectations".

Sales across North America, Porsche's largest single market, were down 13% at 37,712 cars due to the expiration of tax incentives for electric and hybrid vehicles as well as the end of production of the combustion-engined 718.

Deliveries to customers in China sank 32% to 14,501, which the company said was a result of the challenging market environment and its "continued focus on value-oriented sales".

The domestic German market was the manufacturer's best-performing region, with deliveries falling by just 6% to 14,938.

The Cayenne was the company's strongest model line with 38,141 deliveries, down 9% over the year, though the company is optimistic about the Cayenne Electric, which was launched at the end of June.

Meanwhile, Porsche's 911 model saw a 19% year-on-year jump in sales to 30,534.

Porsche Automobil Holding shares were down 0.2%. at €27.16 by 1035 BST.