Result of Annual General Meeting.

27 June 2025

 Brave Bison Group plc

("Brave Bison" and the "Company")

Result of Annual General Meeting

Brave Bison, the next-generation marketing and technology partner for global brands, announces that at the Annual General Meeting (the "AGM") of the Company held earlier today, all ordinary resolutions were duly passed by shareholders.

Resolutions 6,7, and 8, special resolutions requiring 75 per cent of the votes cast to be in favour, did not pass. These resolutions relate to share issuance authorities, authority to buy back shares and authority to call a general meeting within 14 days, respectively. The Board intends to engage with shareholders who voted against the various resolutions to understand their reasons for doing so.

Brave Bison has convened an extraordinary general meeting on 14 July 2025 to seek shareholder approval for the MiniMBA fundraising, amongst other resolutions (the "EGM"). The Company has received irrevocable undertakings to vote in favour of all resolutions at the EGM from shareholders who hold, in aggregate, 494,957,934 Ordinary Shares, representing 37.1 per cent of the Company's issued share capital, and as such all resolutions are expected to pass.

The results of the voting at the AGM are set out below:

* Total does not include withheld votes

** A vote withheld is not a vote in law and is not counted in the calculation of the votes for or against a resolution

For further information please contact: 

Brave Bison Group plc                                                             via Cavendish

Oliver Green, Executive Chairman                                                          

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

Cavendish Capital Markets                                                                   Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

Sodali & Co                                                                                          Tel: +44 (0) 79 3535 1934

PR Adviser

Elly Williamson

Pete Lambie

About Brave Bison  

Brave Bison is a marketing and technology partner for global brands. The Company has operations across eight countries including the UK, India, Australia and Egypt. The Group operates through three integrated divisions: Brave Bison, SocialChain and Sport & Entertainment.

The Brave Bison division provides performance-led digital marketing services and advertising technology. Its offering is underpinned by proprietary tools including AudienceGPT, an AI-driven audience segmentation platform, and AdStudio, which automates the creation of high-performing advertising content for social platforms. The division partners with brands to activate campaigns across major digital platforms such as Google, Meta and TikTok.

SocialChain, acquired and integrated in early 2023, is Brave Bison's creative and social strategy division. It provides consultancy, content production and influencer marketing services focused on helping brands grow through social-first approaches. SocialChain has established itself as a leading voice in the industry through its SocialMinds podcast and event platform, which features guests from major organisations including the BBC, Booking.com and Monzo.

The Sport & Entertainment division owns and operates a portfolio of social media channels and partners with global sports federations and rights holders to develop digital strategies and monetise audiences. Clients include the PGA Tour, US Open, Ryder Cup and Le Mans. In January 2025, Brave Bison completed the acquisition of Engage, a specialist sports marketing agency with operations in London, Dubai, India and Australia. Engage strengthens Brave Bison's capabilities in digital content and channel management for high-profile sports properties, including Formula 1, the ICC, and Real Madrid.

Since 2020, Brave Bison has completed two platform acquisitions and five bolt-on acquisitions, all of which have been integrated into a single operating platform with centralised functions covering technology, operations, sales, marketing, HR and finance. In April 2025, Brave Bison acquired The Fifth, an award-winning influencer marketing agency owned by News Corp. The Fifth has since been integrated into SocialChain, enhancing the Group's capabilities in influencer marketing and social strategy.